TASIA WHITE

OWNER & OPERATOR

MY STORY

Born and raised in Racine, WI, I have a built a life full of infinite love and light in my hometown. Here, I grew up a daughter and sister, and was able to become an invested mother of my amazing girls long with a dedicated wife. I’m an alumna of both UW-Parkside and Alverno University. I was able to apply my education and experience, when entering my initial career as a teacher in the community, and eventually transitioned to becoming a proud principal for 6 years, from Chicago to Racine.

Yet, I knew how much I loved cooking from a young age. As a little girl, watching my late mother, Tammy Collier, cook with love, along with my loving grandmothers, the seed was planted early. I latched onto Rachel Ray’s 30-minute meals as a teen, and from thereon forth, it was a done deal. As I pursued my career that I had attained my degrees for, my purpose remained investing my passion through the food I made, seeing the joy it brought to those around me, and how everyone’s faces would light up at the sight.

Upon creating the hashtag #cookingwithtaejavu on Instagram, the catering demand constantly grew, be it, family or friends. Soon, it transitioned into the space of meal prepping for those with specific fitness goals. Then, it became a lucrative side hustle but making it my main source of income was where the fear still remained.

2020 has surely shown us how precious each moment is, and the purpose we live it with, is what matters more than anything. Time is sacred, life is short, and we have been reminded of that more than anything this year, through personal losses, the pandemic, day-to-day downfalls, and trying to stay afloat, amidst it all. Unplugging from the outside noise, being home with my family, and understanding how I was able to utilize my time, cooking remotely – it made me sincerely happy. As the lockdown continued, family and friends swore off fast food and were looking for meals made with love, and that’s when I came in. I threw myself into this, varying courses weekly, until one day, it was so profitable, that I had to sit down and ponder why I was sleeping on my God-given gift.

After listening to Sarah Jakes Robert’s sermon “Weeping to Walking”, I received the confirmation I so badly needed, to take that leap of faith. I dropped to my knees, and thanked God amidst tears, for covering my family and me. I told God that I may not understand His reason, but I was surrendering to trust His will. With an exemplary support system, paired with dedicated hard work, and God’s grace, the rest is history. I am elated to see what awaits, as we begin the beautiful journey of Taeja Vu’s On Main.

testimonials

“Five Stars!”

THE FOOD & SERVICE, AS WELL AS ATMOSPHERE, WAS SUPERB. -LISA P.

WE HAD TAKEOUT FRIED GREEN TOMATO PO’ BOY, LOADED CRAB FRIES, LOBSTER FRIT, AND OKRA. WORTH THE WAIT! THE HOUSE LOOKED GREAT AND LOVE THE ARTWORK. CONGRATULATIONS AND GOOD LUCK! -KEITH H.

GREAT ATMOSPHERE! AMAZING SERVICE! AND THE FOOD IS SO DELICIOUS! -DESIREE A.

I’VE HAD TAEJAVU’S FOOD AND LICKED THE BOWL AFTERWARDS. I WAS CLASSY AND UNAPOLOGETIC. LOL DON’T JUDGE ME! -DOMINIQUE P.